3 Tips to Getting Presentation Right for Sale

One of the most important elements for a successful property sale is the emotional impact the property has on potential buyers.

Presenting a property for sale is all about creating an aspirational living scenario. This will help solidify the property in the buyer’s mind and set it apart from the competition.

Getting presentation right could be the difference in the final sale price and the overall success of the sales campaign.

To help get vendors on the right track with presentation, we’ve put together our top 3 tips to help you prepare for sale.

1. Showcase the property's best features

When vendors choose to leave it to the buyer’s imagination to “scale up the space” or see the space for how it could be – most buyers, unfortunately, are not likely to envision the room’s true potential. It’s very important to showcase the property for its true potential as this will ultimately impact the final sales result.

If there is underutilised space in the property, transforming it into a study nook, or a secondary living area is a great tip to add value in the eyes of a potential buyer. Study areas are in high demand with buyers as many people require space to work or study from home these days.

Most buyers can’t visualise how a home can look or feel if it is presented empty. Presenting a home empty makes it difficult for buyers to envision how they would live in a property and creates a barrier to that, oh so important emotional connection.

Image: Styled by Vault Interiors Property Styling for Tracy Yap Realty

2. Style for the demographic

Styling for a demographic is very important.  Appropriate furniture and accent colours can be used to enhance a property’s appeal to a certain buyer or target market.

Downsizers may like a home presented in a more neutral palette, whereas young executive buyers may prefer a more designer edge with bolder accent colours.

If the property is close to natural beauty, the styling should reflect this, to reinforce the potential lifestyle benefits to the buyer – for example, if the property is near to greenery or a national park, styling accents can be used to showcase that lifestyle throughout the home.

Image: Styled by Vault Interiors Property Styling for Tracy Yap Realty

3. Style for the situation

Is the property currently furnished by the owners or is it tenanted? A property can be well presented in either scenario. For example, if a listing is fully furnished but lacks warmth, punch and vibrancy incorporating an art piece can really step the listing up a notch. If the owner is on a budget, a few stylish yet affordable additions may be all it takes to make a potential buyer feel more at home.

Image: Styled by Vault Interiors Property Styling for Tracy Yap Realty

If you would like to find more information on styling for sale (particularly in spring) click here.